We offer business owners a seamless exit—delivering liquidity while ensuring their companies thrive. Unlike traditional private equity, we prioritize continuity and long-term value creation by optimizing operations, enhancing go-to-market strategies, and leveraging AI and automation for smart scaling.
Our Focus
We target niche vertical B2B software and technology businesses in growing markets, with strong competitive advantages and untapped potential for a strategic GTM motion and opportunities for technology-driven growth.
$1M - $5M ARR
Profitable and Sustainable
High Customer Loyalty
Strong Team and Culture
Your Growth Partner
We partner with founders to create efficient organic growth and enduring profitability by focusing on four core pillars:
- Targeted Growth & Channel Optimization
We refine go-to-market strategy by prioritizing dominant growth channels, ensuring scalable, high-converting acquisition—no wasted efforts, just efficient expansion.
- Pricing & Monetization Strategy
We optimize pricing and packaging, increase ACV & LTV, and shift businesses toward high-value, sales-led models to drive sustainable revenue growth.
- Operational Efficiency & Scale
We streamline operations, automate workflows, and enhance customer retention & profitability, turning strong businesses into even stronger cash-flow machines.
- Product Innovation & AI Optimization
We future-proof businesses by integrating AI-driven automation, UX/UI enhancements, and feature expansions that drive deeper adoption and long-term growth. Our goal isn’t just to maintain what’s working but to enhance and expand it.
Our Process
Selling your business is a career-defining moment. We move quickly, maintain full confidentiality, and work collaboratively to ensure a seamless transition.
Discovery Call
Discuss your goals and explore fit.
Discovery Call
Discuss your goals and explore fit.
Follow Up & Submit Initial Offer
Learn more about your business and future plans.
Follow Up & Submit Initial Offer
Learn more about your business and future plans.
Letter of Intent
Agree on valuation, key terms, and next steps.
Letter of Intent
Agree on valuation, key terms, and next steps.
Diligence & Transition Planning
Deep dive into operations and execution planning for a smooth transition.
Diligence & Transition Planning
Deep dive into operations and execution planning for a smooth transition.
Deal Closed & Growth Begins
Ensure a seamless handover and execute the value creation strategy.
Deal Closed & Growth Begins
Ensure a seamless handover and execute the value creation strategy.
Why ChooseWillowbrook
- Founder-Led, Founder-Friendly
As experienced entrepreneurs and hands-on operating partners, we immerse ourselves in the business to truly understand its strengths, culture, and operations. We prioritize continuity with existing teams and long-term value creation over short-term restructuring, ensuring the business thrives well beyond acquisition.
- Proven Growth Playbook
We work collaboratively with existing management to unlock untapped potential while preserving what already makes the business successful. Our approach ensures alignment with leadership to enhance strengths and drive growth—without disrupting what works.
- Flexible Exit Structures
Whether you're looking for a full buyout or want to retain equity, we craft deal structures that align with your financial and professional goals.
- Speed & Certainty
We move quickly and confidentially, providing a seamless transition for you, your employees, and your customers—minimizing disruption while maximizing value.